What is Basic Attention Token?




Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. It all happens on the Ethereum blockchain.

BAT – Making Crypto and DeFi accessible and useable for everyone

Crypto and DeFi are hard to use and the $330 billion digital advertising industry is failing users, publishers and advertisers. With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry.

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