How has technology had an impact on product comparison reviews and purchasing decisions?
Technology has had a significant impact on product comparison reviews and purchasing decisions in several ways: Online product reviews: With the rise of e-commerce and the internet, consumers can easily access a vast array of product reviews online. They can read reviews from other customers, compare products, and make more informed purchasing decisions. Social media: Social media platforms like Facebook, Twitter, and Instagram have become important channels for consumers to research products. They can see how other people use products, ask for recommendations, and see what their friends and family have to say about different products. Mobile technology: The rise of smartphones and mobile technology has made it easy for consumers to access product reviews and compare products while on the go. With the convenience of mobile technology, consumers can easily research products, read reviews, and make purchases from anywhere. Artificial intelligence & Natural Language Processing: With t