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How has technology had an impact on product comparison reviews and purchasing decisions?

Technology has had a significant impact on product comparison reviews and purchasing decisions in several ways:

Online product reviews: With the rise of e-commerce and the internet, consumers can easily access a vast array of product reviews online. They can read reviews from other customers, compare products, and make more informed purchasing decisions.

Social media: Social media platforms like Facebook, Twitter, and Instagram have become important channels for consumers to research products. They can see how other people use products, ask for recommendations, and see what their friends and family have to say about different products.

Mobile technology: The rise of smartphones and mobile technology has made it easy for consumers to access product reviews and compare products while on the go. With the convenience of mobile technology, consumers can easily research products, read reviews, and make purchases from anywhere.

Artificial intelligence & Natural Language Processing: With the development of Artificial Intelligence and Natural Language Processing (NLP) technology, more sophisticated product comparison and reviews platforms are emerging. These platforms use NLP to analyze and understand the sentiment of customer reviews, which allows them to provide more accurate and relevant recommendations to customers.

Virtual and Augmented Reality: With the development of virtual and augmented reality, consumers can now see how products look and feel in real-world scenarios before making a purchase. This technology is becoming more accessible and allows for more immersive product reviews and comparison.

Overall, technology has made it easier for consumers to access product reviews and compare products, which has led to more informed purchasing decisions. However, it is important to note that while technology can help consumers make more informed decisions, it also opens up the possibility of fake reviews, biased recommendations and other forms of manipulation, so it's important for consumers to be aware of these potential issues and approach product reviews with a critical eye.


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