What is the difference between Etsy and Amazon?
Etsy and Amazon are both online marketplaces that allow individuals and small businesses to sell products, but there are several key differences between the two:
Products offered: Etsy primarily focuses on handmade, vintage, and unique goods, while Amazon offers a wide range of products, including both handmade and mass-produced items.
Seller control: Etsy provides more control to sellers over the design and branding of their storefronts and the way their products are presented. On Amazon, the seller's individual brand is less prominent and the focus is on the product itself.
Fees: Etsy charges a listing fee and a transaction fee for each sale, while Amazon charges referral fees based on the category of the product being sold.
Customer base: Etsy has a more niche customer base that is specifically interested in handmade and unique goods, while Amazon has a much larger and more diverse customer base.
Shipping and fulfillment: On Etsy, shipping and fulfillment are handled by the seller, while on Amazon, sellers have the option of using Amazon's fulfillment services.
Ultimately, the choice between Etsy and Amazon will depend on the type of products you are selling and your business goals. Etsy may be a better choice for unique or handmade products, while Amazon may be a better choice for mass-produced products or for reaching a larger customer base.