What is ATL, BTL in marketing?
ATL and BTL are two popular marketing strategies that businesses use to promote their products or services.
ATL stands for "Above the Line" marketing, which refers to marketing activities that are non-targeted and use mass media channels such as television, radio, newspapers, and billboards to reach a large audience. ATL marketing is typically used to create brand awareness and generate interest in a product or service. Examples of ATL marketing include TV and radio commercials, print ads, and outdoor advertising.
BTL, on the other hand, stands for "Below the Line" marketing, which refers to marketing activities that are targeted and use direct communication channels to reach specific customers. BTL marketing is typically used to create a direct response from the customer, such as a purchase, subscription, or registration. Examples of BTL marketing include email marketing, direct mail, promotions, and events.
In summary, ATL marketing focuses on creating brand awareness and reaching a wide audience, while BTL marketing focuses on direct communication and engagement with specific customers to generate a direct response.
ATL stands for "Above the Line" marketing, which refers to marketing activities that are non-targeted and use mass media channels such as television, radio, newspapers, and billboards to reach a large audience. ATL marketing is typically used to create brand awareness and generate interest in a product or service. Examples of ATL marketing include TV and radio commercials, print ads, and outdoor advertising.
BTL, on the other hand, stands for "Below the Line" marketing, which refers to marketing activities that are targeted and use direct communication channels to reach specific customers. BTL marketing is typically used to create a direct response from the customer, such as a purchase, subscription, or registration. Examples of BTL marketing include email marketing, direct mail, promotions, and events.
In summary, ATL marketing focuses on creating brand awareness and reaching a wide audience, while BTL marketing focuses on direct communication and engagement with specific customers to generate a direct response.
Comments
Post a Comment